

Salesforce has a large enterprise app ecosystem and with the capabilities of Slack, it can create a strong open ecosystem of apps and workflows for businesses which will empower developers to collaborate, innovate, and create useful applications that delight customers.īy acquiring Slack, Salesforce envisions future revenue and growth based on all the powerful things Slack can do as a part of Salesforce. The recently-launched Slack Connect extends the benefits of Slack to enable communication and collaboration with external partners, from vendors to customers. Slack could be useful for organizations to facilitate conversations between sales teams, customers, and can also play a huge part in customer service. This will transform and improve how employees communicate, collaborate, and take action on customer information across Salesforce and all other business apps and systems.
SLACK MERGER SOFTWARE
Salesforce plans to combine Slack with its Salesforce Customer 360 software and make Slack its new interface.

This is because Slack will now be at par with Microsoft’s Teams which has been giving strong competition to Slack since the shift towards remote working accelerated. The united front of Salesforce and Slack impacts Microsoft. Slack’s 12 million daily users will contribute revenue and provide data to feed into Salesforce’s AI projects. Slack’s open platform integrates with 2400 apps like Zendesk, Google Drive, Zapier, Box, Trello, Dash, Hive, etc. Now, it can focus on customer-facing tools and address the market for employee engagement. Microsoft has Teams and its integration with Office 365 and Adobe has Workfront.Īcquiring Slack finally gives Salesforce the boost it’s been looking for in the collaboration space. Salesforce’s biggest CRM competitors have collaboration platforms. And, Slack unites people, data, and tools so that teams can collaborate and get their work done from anywhere. Salesforce’s powerful CRM capabilities enable companies to sell, service, market, and conduct business from anywhere. What Does This Acquisition Mean for the Market? Let’s understand how this acquisition will reshape the way digital natives work in the new marketing era. Salesforce Knowledge-Khoros IntegrationĪlthough Salesforce has tried to move into the collaboration space in the past with Chatter, Community Cloud, and Quip, it didn’t particularly yield the result that Salesforce wanted.KaseSync – Community and CRM Integration.

Dupe Manager – Simplified Data Deduplication.GuideIn – Building Walkthroughs on Salesforce Communities.Email to Case Advance – Streamlined Case Management.ScoreNotch – Dynamically Gamified Communities.Sinergify – Salesforce and Jira Integration.Cartiveo: Shopify Marketo Integration Connector.Maginate: Magento Marketo Integration Connector.Onemark – A Pre-fill Solution for Marketo Forms.
